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ZDF launches teletext on ZDFneo
German public broadcaster ZDF has made a remarkable move by announcing the launch of an analogue teletext service on its digital youth-skewed channel ZDFneo on September 1.
“With its simple operation and its widespread usage, the teletext service on ZDF for over 30 years has established itself as a popular and frequently-used medium that stands out with its rich content and its high relevance to its users,” according to the broadcaster. And indeed, German viewers are still using teletext service in large numbers, despite new developments such as HbbTV and “super teletext”.
ZDF launched its ZDFneo channel nine months ago. The broadcaster promises its viewers a wide range of teletext pages. In addition to news, sports, weather reports and stock market data from the existing ZDFtext, ZDFneo teletext will include the offer of a nine-day programme schedule of ZDFneo with previews and programme-related information.
ZDFneo is available on DTH satellite, nationwide on DTT (between 9pm and 6am), as well as on cable and IPTV platforms.
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Dutch viewers continue to love teletext
Dutch viewers are still avid users of the teletext services of both the public and private broadcasters, according to research carried out by Intomart GfK on behalf of RTL Nederland and SBS Broadcasting. Twelve million people of 13 years and older still access teletext on a regular basis.
Remarkably, young people between 13 and 19 years old are the most active users of the service, but the public broadcasters’ teletext service is more popular with older viewers. For all channels, the News and TV Guide categories are the most popular. For RTL, the gossip pages of RTL Boulevard are also popular.
Television is still the most popular means of accessing the text services, but 34% use the internet, while 16% also mobile. The mobile users are usually younger and better educated and access the service throughout the day. For television, 18.00-24.00 is prime time for teletext.
95% of the 1,500 respondents said teletext is an up to date medium, while 84% finds it easily accessible. On average, Dutch viewers give teletext a 7.1 (out of 10) points score. These results are remarable for a 30 years old medium – but there is a yet no digital text service from Dutch broadcasters.
Only yesterday, German public broadcaster ZDF announced the launch of a new teletext service on its ZDFneo digital channel.
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